Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice - such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

Section 1: Preparing for your Professional Career

State of the Profession

Personal and Professional Goal Setting

Ownership (Self-Employment)

Employment

Resumes and Interviews

Debt Management

Principles of Negotiation

Section 2: Purchasing a Practice

Valuation and Purchase of an Eyecare Practice

Principles of Practice Transfer

Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

Deciding Where to Practice

Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan

Understanding Premises Leases

Office Design

Instrumentation and Equipment

Controlling Cost of Goods

Section 4: Office Administration and Human Resource Issues

Office Organization, Structure and Systems

Human Resources: Hiring and Training Office Staff

Human Resources: Managing and Motivating Office Staff

Human Resources: Evaluating, Managing and Dismissing Office Staff

Computer Business Systems and Internet Resources

Recall Systems

Section 5: Practice Administration

Ethics in Optometric Practice

Professional Liability Insurance and Risk Management

Quality Assurance

Insurance

Patient Communication

Marketing: External and Internal

Section 6: Evaluation and Management of Specialty Services

Ophthalmic Dispensing

Specialty Practice

Contact Lens Specialty Practice

Binocular Vision and Vision Therapy Specialty Practice

Interprofessional Relations

Section 7: Financial Aspects

Fees, Credit and Collections

Managed Care, Audits and Third Party Reimbursement

Coding and Billing

Analysis of Practice Economics and Growth

Financial and Estate Planning

Financial Decision Making

Taxes

Exit Strategies